Building an engaged audience is more important than ever, especially as we move toward a future without third-party cookies. Slickstream’s Google One Tap feature is designed to help you easily capture more members and grow your identified traffic. In recent testing, sites using One Tap saw their identified traffic increase from 0.18% to 1.37%.
What is Google One Tap?
One Tap allows readers to quickly sign up or log in to their Slickstream Membership account using their Google account—all with just one click. This simple process helps you identify more visitors, leading to better advertising rates (CPMs) and increased revenue.
When readers who are not logged in to Slickstream visit your site, the One Tap modal will appear at the top of their browser window, prompting them to sign in with Google.
A secondary window allows the reader to subscribe to your newsletter.
If you have connected your ESP to Slickstream, these new subscribers will automatically be added to your subscriber list.
How to Enable One Tap
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From your Slickstream portal, navigate to Config > Site Wide > Membership.
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Turn on the “Use Google One-Tap Sign In” option. It will be highlighted in blue when it’s active.
That’s it—you’re all set!
FAQ
- Will One Tap subscribers receive my newsletters?
Only readers who opt-in with the secondary modal will be subscribed to your newsletters. - Will One Tap work on mobile devices?
Currently, One Tap is only available on desktop. - Can I customize the One Tap modal?
Unfortunately, there are no customization options available for the One Tap feature. - Will enabling One Tap impact page load times or performance?
We have not found any negative impact on page load times or performance related to the One Tap feature.
Contact support if you'd like more information on this feature.